Michael Doornbos

Be more than average

AI creativity always goes to the mean. It’s trained on everything, so it produces the average. Ask it for a logo, and you get something that looks like every logo. Ask it for a story, and you get the structure of every story. That’s useful for a lot of things — drafts, starting points, getting unstuck. But breakthrough ideas don’t come from the average. They come from the edges, from the weird, from the person who sees something differently. Humans have a direction that isn’t the average.

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