Michael Doornbos

Blog forward

My new workflow is to write on my blog and THEN copy it to social media.

I’m returning to what I’m calling “blog forward.”

My post engagement on X has gone from very good to almost nothing this week. Apparently, I’ve upset the algorithm (should we start referring to it as God?)..

I realized how unhealthy it is that I even care. Why am I seeking the “like” (it’s just a damn click) from relative strangers?

I want to use writing to organize my thoughts, and I’d rather have two close friends than a million shallow ones.

And no, I’ve been on the internet long enough to know that even as a paid X user, using the new “article” feature might benefit with clicks in the short term, but it’s a bad idea if you consider your writing important over decades.

And by important, I mean mostly for my own reading 20 years from now. I know you don’t care what I was thinking in 2007. But I do.

Ironically, I’ve been on Twitter/X since 2007, so I can read my posts from then on. Investing all this time and energy on a platform you don’t own as your primary online presence is a bad long-term strategy.

Anyway, if you see this, I hope you have an awesome Saturday!

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